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If you’ve sầu ever browsed your Instagram explore feed, you’ve probably watched videos of soap cutting, slime crunching, or frozen paint smashing.

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And maybe, just maybe, you found them to lớn be (oddly) satisfying.

Why are these videos so popular? They’re part of a trend that has taken over social truyền thông media. And the internet has noticed.

In fact, Instagram named Oddly Satisfying the fastest-growing Instagram niche in 2018. And according khổng lồ Google, slime became the biggest DIY trkết thúc in 2017, causing a national shortage of glue in the US.

On average, at least one đoạn phim with an #OddlySatisfying hashtag is posted on Instagram every minute, và there’s been a dramatic spike in Google searches for these videos over the past couple of years.

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So what’s going on?

This trover didn’t spring out of nowhere; no trkết thúc is a coincidence. Social media is a diary of our collective unconscious – The things that billions of social truyền thông media users find appealing reflects our wider sentiments, preferences, và desires.

So, all of this begs the question: Why are Oddly Satisfying videos trending? And, why now?

The psychology behind Oddly Satisfying videos

These videos are everywhere, & scientists và professors are catching on. Several have mix out lớn determine the scientific reason these videos elicit autonomous sensory meridian response (ASMR), a tingling sensation on the skin that causes positive emotions.

According to Professor Robert Colombo, watching Oddly Satisfying videos cause the release of chemicals in the brain that bring about happiness và positivity – namely, serotonin và dopamine.

These are the same neurotransmitters that fire when humans eat sugar, have sex, or get a notification on their phones.

In fact, “there have been numerous reports that watching oddly satisfying videos help make people feel relaxed and calm,” according lớn Sabrina Faramarzi at Wired.

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A study conducted at Swansea University that surveyed ASMR enthusiasts concluded that a vast majority of them reported watching ASMR videos to lớn relax, decăng thẳng, and get a better night’s sleep.

But why vị these videos make us feel relaxed? Dr. Anita Deak of the University of Pecs attributes this lớn the ‘mirror neuron theory,’ which holds that watching someone perform an action elicits the same neurological response as performing that action ourselves.

So, in essence, we get pleasure from Oddly Satisfying videos as if we were actually cutting soap or crunching slime ourselves. They serve as a form of microtherapy that satisfies & relaxes our brain & body toàn thân.

In fact, several viewers reported that these videos causing a tingling feeling on their scalp (which some describe as a ‘pleasurable headache’) that slowly moves down their neck and spine. These videos are basically a shortcut lớn a blissed-out, meditative sầu state.

But just as with other types of satisfaction, not every person has the same neurological và biological response lớn Oddly Satisfying videos. In the same survey conducted at Swansea University, researchers found that around half of those surveyed experienced ASMR while watching these videos, while the other half don’t.

Test out if you experience ASMR – here’s an oddly satisfying video to watch for yourself:


Behind the rise of Oddly Satisfying videos

Okay, so ASMR videos reduce găng và anxiety. But why have they caught on now, rather than 5 years ago?

First off, it’s no secret that áp lực & anxiety have sầu increased dramatically – nearly 4 in every 5 Americans experience the physical symptoms of găng daily. (Gallup)

Mix that with the rise of phone addiction & desire for instant gratification, và you’ve got the perfect recipe for the rise of Oddly Satisfying.

These videos provide an instant hit of áp lực relief and relaxation, anytime, anywhere, all from the comfort of your phone.

Not khổng lồ mention, this stress relief is completely complimentary, requires no trip khổng lồ the doctor, và is free of any hormones or side effects.

Basically, it taps inlớn several of the token millennial’s desires.

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Based on this, it seems lượt thích the Oddly Satisfying trkết thúc will continue to grow as we become even more stressed out, crunched for time, and addicted khổng lồ our phones.

The best Oddly Satisfying Instagram influencers

So, now we know that Oddly Satisfying videos have some pretty surprising health benefits. Who should you follow on Instagram so you can reap these benefits?


Chuyên mục: Tin Tức